11 January 2010

What is the lifespan of online content?

Recently an interesting question was posed to us by a client regarding online content, specifically, “what is the lifespan of content posted online?”

Whilst it is interesting to consider the lifespan of content, were not totally convinced it is the right question to be asking, at least in isolation. Our view is that to change behaviours, build brand and influence an outcome you need to be involved in ongoing dialog and/or content generation, whether this is online or offline. Read the rest of this post

28 July 2008

Why PRs will do a better job, faster on your web site

The other day I sat in an “all agency” briefing alongside my client’s ad agency, media buyer and brand consultants.

When it came to handling the web redesign, I asked, “are we the only agency that wants to be involved in the new site?”   Unsurprisingly, the response was a unanimous “no”.

How does a client decide which of their “trusted advisors” will do the best job on their web site content? Read the rest of this post