n2n communications

By Dan O

Social media is arguably one of the best channels to reach a critical mass, target audiences quickly and engage in effective two-way communication.  At the same time, it’s important brands take the time to get it right.  After all, we’re all too familiar with examples of brands getting burnt for their use of Twitter.

One of the most recent examples was a McDonald’s Twitter campaign that turned nasty after consumers and ex-workers started hijacking a ‘McDstories’ Twitter hashtag by posting negative statements about the company. This story includes some of the more damaging tweets and pictures uploaded.

What’s interesting about this example is that although the incident generated huge amounts of negative media coverage, only two per cent of the daily tweets using the McDstories hastag were negative in tone.  Goes to show the impact social media can have. Read the rest of this post

Due to recent client success n2n communications is searching for a new Group Account Director.

We are looking for an inspiring, strategic and experienced GAD to oversee a group of high profile and exciting clients within a dynamic and progressive PR agency. Further details about the role can be found here.

By Stu

Running a competition on social media can be a great way to build brand awareness, attract new fans and generate buzz.  But like any communications activity it’s worth spending time upfront assessing the potential risks with your campaign.  Competitions played out on social media are available for all to comment on, share with friends, and as we’ve seen this week with Qantas and Nissan, open to public criticism.

If you’re thinking about running a competition on social media here’s some brief pointers to keep in mind… Read the rest of this post

By Vicky

You’d have been hard-pressed earlier this month to avoid the hype surrounding this year’s Melbourne Cup.

Titled ‘the race that stops the nation’ it certainly lives up to its name, with the whole of Australia donning their best outfits for what has to be the most talked about three minutes of the year.

As we settled down in our Sydney local for a company lunch, armed with our ‘I-have-definitely-picked-the-winner’ tickets in hands, an interesting conversation started on how working in PR can sometimes be a little like taking part in the world’s biggest horse race. Read the rest of this post

By Stuart

Debate surrounding where the PR function should sit within an organisation is a bit like debate on whether Australia should become a republic. We don’t talk about it every day, but pretty much everyone’s got an opinion.  And just like the republic debate it’s unlikely to go away anytime soon.

According to recent PRIA guest blogger Mary-Lee Sachs that’s not surprising given the rate of change and rising importance of reputation management.

But what does this mean for PR professionals?  Read the rest of this post

Dan Kaufman, in his ebook, Dealing with grumpy editors (a media survival guide), gives some straight talking, good advice for PR practitioners. As an ex-editor of the Sydney Morning Herald and various other publications with over 17 year’s experience, he is well placed to provide some practical tips to PRs about what an editor is looking for, how to work with media and how to best represent your clients. His experience has also given him plenty of fodder to demonstrate what a PR should not do, and he doesn’t pull any punches in dishing out his views on worst practice PR.

Unsurprisingly well written and engaging, he is a little tedious at times in his negative feedback on the PR profession, but his tips about dealing with the media are hard to ignore (and may seem obvious, but are a good reminder to us all). Read the rest of this post

In an age where communicating online is the norm it’s easy to forget the value and impact of face-to-face communication. Attending a trade show in Sydney last week however reminded some of us just how powerful it can be in building relationships and communicating messages.

After a day spent staffing back-to-back media interviews for a client we were struck at how refreshing it was to spend most of the day engaging with people in the flesh as opposed to on the phone or via email. The benefits were numerous. No time lag between exchanges, no misunderstanding over responses and a rapport that you just can’t build on a call or WebEx conference. Read the rest of this post

It’s been an exciting week for the carbon debate – we now have a price and an ambitious target of an 80% reduction in greenhouse gas emissions by 2050. Businesses have until 1^st July 2012 to prepare for how the price is likely to impact them, and to implement plans to lower carbon emissions or even take advantage of the bourgeoning low-carbon technology and consulting industry.

For some, sustainability already has a role in the business. For others, it will be incorporated for the first time and will bring structural and behavioural change in the way the business is managed and operated. We’re already starting to see roles like ‘Head of Sustainability’ emerge at a board level, and are likely to see sustainability gain a much higher profile. Read the rest of this post

n2n and Fuel communications are busily getting their ‘bake-on’ ahead of this Thursday’s Cancer Council fundraiser, Australia’s Biggest Morning Tea. n2n and Fuel communications will be hosting a morning tea and encouraging all staff to participate through baking and making a donation.

One in two Australians will be diagnosed with cancer before the age of 85 and nearly every person will be affected in some way or another by this disease. Australia’s Biggest Morning Tea is one of Australia’s most well-loved fundraising events, and plays a vital role in raising money towards Cancer Council’s work in research, education, prevention and support. This year alone, Cancer Council NSW is investing over $16 million in cancer research.

n2n and Fuel communications have set a target of raising $1,000 and, with less than four days to go, we are well underway to reach this!

So make your cup count and help us reach our fundraising goal by donating through our personal fundraising page.