2 April 2009

A Graduate Perspective

We have repeatedly been warned and we are ready and waiting for what has been dubbed the ‘death of print’, but if this prophecy was to come to fruition would the PR industry as a whole be adequately prepared for the drastic changes that would follow? Read the rest of this post

By n2n    

Anyone heard of Twitter?

In case you haven’t, Twitter is a “micro-blogging”, social networking site, where people can post anything they like, as long as it’s fewer than 140 characters.

Why bother? Well, once you sign on, write a (short) profile and find yourself some fellow ‘twitterers’ to follow, you can build up quite a network. And you it’s not like every post is about what you had for dinner. Read the rest of this post

By n2n    

Whether it is a blog, a podcast, a Wiki, a social media release or any other number of interactive tools, they are just that – tools. Don’t get me wrong, unless you have been asleep under a rock, there is a radical shift in who or what influences target audiences and how they gather their content.   Read the rest of this post

By n2n    
22 February 2008

I’m and expert me

Google recently launched a new service asking for users to write what it calls knolls, “authoritative articles about specific topics, written by people who know about those subjects.”

Sounds familiar.  With knolls joining wikis, blogs and the like as a medium for anyone to at least act like an authority on a subject, it’s beginning to blur the lines even more between fact and (not necessarily informed) opinion on the web.  Read the rest of this post

By Jamie