n2n communications

It was my birthday last week and I received a small parcel from my lovely mum in the UK. As it’s a football world cup year, the parcel was full of footy paraphernalia including some monthly football magazines. Flicking through one of them, I was immediately struck by the impact of online on print media content.

There was an article praising Manchester City’s new manager, Roberto Mancini, acknowledging his success in turning the team’s fortunes around with four straight wins and suggesting his appointment was a long overdue masterstroke. The trouble is that since the article was written his side has been on a dismal run of form and he’s now widely predicted to be on the way out at the end of the season. Read the rest of this post

We were recently involved in a stakeholder relations campaign to help overturn local government plans to build a Truck Depot under a park overlooking Bondi Beach.

Social Media emerged as one of the most powerful communications tools in an integrated campaign that spanned letter box drops, Web, photo shoots at the site, media relations, lobbying, advertising and events. Read the rest of this post

Recently an interesting question was posed to us by a client regarding online content, specifically, “what is the lifespan of content posted online?”

Whilst it is interesting to consider the lifespan of content, were not totally convinced it is the right question to be asking, at least in isolation. Our view is that to change behaviours, build brand and influence an outcome you need to be involved in ongoing dialog and/or content generation, whether this is online or offline. Read the rest of this post

Traditionally, companies developed crisis communication plans to ensure they were ready to act quickly in the event of an emergency. For example, if the company’s operations burnt down or there was an urgent need to recall a product the crisis plan provided clear guidance on how to respond to most likely scenarios. Key to this plan was identifying stakeholders such as employees, customers, suppliers and the media and determining how they should be informed of an incident, by who and in what order. Read the rest of this post

We have repeatedly been warned and we are ready and waiting for what has been dubbed the ‘death of print’, but if this prophecy was to come to fruition would the PR industry as a whole be adequately prepared for the drastic changes that would follow? Read the rest of this post

Anyone heard of Twitter?

In case you haven’t, Twitter is a “micro-blogging”, social networking site, where people can post anything they like, as long as it’s fewer than 140 characters.

Why bother? Well, once you sign on, write a (short) profile and find yourself some fellow ‘twitterers’ to follow, you can build up quite a network. And you it’s not like every post is about what you had for dinner. Read the rest of this post

Whether it is a blog, a podcast, a Wiki, a social media release or any other number of interactive tools, they are just that – tools. Don’t get me wrong, unless you have been asleep under a rock, there is a radical shift in who or what influences target audiences and how they gather their content.   Read the rest of this post

Google recently launched a new service asking for users to write what it calls knolls, “authoritative articles about specific topics, written by people who know about those subjects.”

Sounds familiar.  With knolls joining wikis, blogs and the like as a medium for anyone to at least act like an authority on a subject, it’s beginning to blur the lines even more between fact and (not necessarily informed) opinion on the web.  Read the rest of this post