n2n communications

We were recently involved in a stakeholder relations campaign to help overturn local government plans to build a Truck Depot under a park overlooking Bondi Beach.

Social Media emerged as one of the most powerful communications tools in an integrated campaign that spanned letter box drops, Web, photo shoots at the site, media relations, lobbying, advertising and events. Read the rest of this post

2010 is off to a great start with n2n winning the Asia Pacific SABRE Award for Best Business to Business Marketing for the Green IT PR program we developed for Sun Microsystems.

The SABRE (Superior Achievement in Branding and Reputation) Awards attracted close to 400 entries from across the region. Read the rest of this post

The features process within a PR agency is usually what’s referred to as the ‘bread and butter’ of a PR campaign. It might not be the most dynamic, strategic or creative element of the program but it is vital and at the core of all PR accounts.

Over recent months however, the nature of the features process has been changing. Feature opportunities seem to be diminishing month on month. No one could disagree that the nature of the media is also changing at a rapid rate. Journalists are producing more online content and as a result are producing articles at a rapid rate per day. News is being reported online and via social media sites like Twitter, on a seconds and minutes basis. Read the rest of this post

Traditionally, companies developed crisis communication plans to ensure they were ready to act quickly in the event of an emergency. For example, if the company’s operations burnt down or there was an urgent need to recall a product the crisis plan provided clear guidance on how to respond to most likely scenarios. Key to this plan was identifying stakeholders such as employees, customers, suppliers and the media and determining how they should be informed of an incident, by who and in what order. Read the rest of this post

For companies and the media, ten years of economic growth has seen a raft of good news stories about growth, profits, opportunities and expansion into new markets. The economic downturn has created a new challenge for the public relations profession – how to communicate bad news.

Danny Rogers, editor of PR Week last month bluntly divided economic cycles into good news (in an upturn) and bad news (in the downturn). He went onto say that good news typically comes in the form of promotional messages, and during upturns PR usually reports into a marketing division. The communication of bad news, on the other hand, usually comes from board-level and takes the form of crisis management or keeping staff informed of major restructuring. Read the rest of this post

Last week n2n attended a course from Speed Thinking; a new business that teaches companies methods of thinking and idea generation (definitely not one of those airy brainstorm training sessions that can never be applied to the real world).

In a recent blog post, founder Dr Ken Hudson noted that, in a broadband-based world, we may need to start thinking in a different way.

But is faster thinking really the answer? Read the rest of this post

Last night n2n won the PRIA award for Business to Business communications for its campaign to promote Sun Microsystems green IT offerings.

We won against seven other finalists. And we’re stoked.

The judges said the campaign demonstrated “very thorough research”, had a “comprehensive strategy” and that it was “great to see a differentiated approach for different audiences.” Read the rest of this post

The other day I sat in an “all agency” briefing alongside my client’s ad agency, media buyer and brand consultants.

When it came to handling the web redesign, I asked, “are we the only agency that wants to be involved in the new site?”   Unsurprisingly, the response was a unanimous “no”.

How does a client decide which of their “trusted advisors” will do the best job on their web site content? Read the rest of this post

A quote from Tim Hughes, Executive Chairman of the Photon Group, in the Australian Financial Review caught my eye today.

He said, “One-way forms of communication using TV, radio and newspapers will always have their place, but in this new consumer-empowered world, they are much less relevant.  Communications is now two-way.”

Funny thing is if you are a PR person, communications has always been two-way.   Read the rest of this post