n2n communications

No, not that type of content. TEDx content. On the 4^th of May four n2n employees including myself had the privilege of attending the world’s premier thought-leadership event at the Sydney Opera House.

It’s actually impossible to summarise the event in a few words without completely failing to grasp just how good it was. Instead I’ll present a quick rundown of the day so those who missed out (unlucky…seriously unlucky) can bask in the second-hand glow and live out their TEDx dreams vicariously. Read the rest of this post

With all the talk of a changing media landscape and challenges ahead for the industry, it’s worth considering how there are some things that haven’t and will probably never change for professional communicators.

Although the transformation of the media industry have been happening for some time now, we are on the verge of further rapid structural change that will increasingly impact the communication professional. Many of these issues were discussed in depth at a special event late last year when n2n partnered with Deloitte to host a high level industry panel Digital Disruption: Journalism at the Speed of Bytes.

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Imagine a world where you can get your coffee, lunch, office admin and reception cleaned by someone who is tertiary qualified—sounds like a utopia doesn’t it? Believe me, this world exists, you know someone in it and they probably said hello to you in the elevator this morning. It’s called an internship. Read the rest of this post

My friend’s dad is a retired builder.  His name is David.  He’s a lovely bloke but over the years he’s frustrated his family because of his inability to switch-off from work.  When I asked my friend what it was that frustrated the family so much, she said it was his relentless questioning. Read the rest of this post

Last week, the Australian Financial Review unveiled its new design and for me it was love at first sight. The new look is modern, clean, serious but engaging and justifies the premium $3.30 cover price. The design team launched a global search for a new typeface to fit the needs of the paper exactly, settling on Sueca, and also commissioned new illustrations for staff writer picture bylines. The overall reform of the design and layout aimed to create what the editor, Michael Stutchbury, had described in his brief as looking like a “good suit, shirt and tie combination”. Read the rest of this post

We are currently suffocated with articles, seminars, news opinions on where the media is going and what the marketing and PR function needs to do to adapt to the ever changing media landscape. There has been a huge increase in the everyday publisher and content creator due to the continual rise in social media and digital channels and these are being increasingly utilised by everyone from individuals to large corporates. Read the rest of this post

Every now and then, you’re going to blurt something out you wish you hadn’t, hurt someone with your opinion or overreact to a situation. After all, we are only human!

How we behave in our interactions (work and personal) is a conscious choice. You need to think about your intent when communicating. Someone with good assertiveness skills usually sends the right signals and therefore is able to get the right response.

Having been at n2n communications for five years, I recently had the most amazing opportunity to attend a leadership and management course in New York City as part of n2n’s incentive program. Read the rest of this post

The landscape, the people and the unique, diverse cultures that can be found all over Australia make it an exciting and challenging environment for the communicator.  As consultants at n2n, we are fortunate enough to work with clients that talk with communities from the furthest corners of the Top End right down to the southern-most tips of Tasmania.

In PR we can often get caught up in trying to achieve the ‘big’ hits, the largest circulation papers, the highest rating radio stations, and these are all important.  However, when your audience is local, your campaign can be most effective when your media targets are too, and becoming the local expert has never been more important.

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The past week has seen the sporting world transfixed upon the ongoing soap opera which is the life of Lance Armstrong. The seven time Tour de France winner, who has overcome testicular cancer, has had his titles stripped from him after the US Anti-Doping Agency (USADA) uncovered “insurmountable” evidence of systematic doping, and thus cheating, throughout his career. It is the sporting equivalent of finding out Santa Claus isn’t real.

The fallout has been exceptional. Sponsors have deserted Armstrong; he has been forced to step down as chairman of his cancer charity Livestrong and his reputation across the globe is in tatters. As far as crisis go, this is as bad as it gets.

What’s interesting though is how Armstrong, the brands he represents and other stakeholders have presented themselves throughout the ordeal.

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