General

If English is my first language, then emoji is my second.  There’s not a day that goes by when I don’t slip a ‘smiling face with smiling eyes’ into text message, or an ‘open hands sign’ into an Instagram comment. Whether it’s because typing words...

We are absolutely thrilled to receive a Silver PR Lion from the Cannes International Festival of Creativity, alongside our client Airbnb for the Stay With Pride campaign. The campaign was about leveraging Airbnb’s sponsorship of the Sydney Gay & Lesbian Mardi Gras and saw us list the...

In Australia – in case you’ve missed it – same sex couples still can’t get married. With the world is congratulating Ireland on its recent ‘yes” vote for gay marriage, when will Australia be next? Here we are in 2015. It has been more than a...

Working in communications, we are consumed by the spoken and written word day in, day out. We are word junkies - we appreciate a well written letter-to- the-editor like no one else, analyse to the letter why a spokesperson performed poorly in an interview, and...

“Curiosity about life in all of its aspects, I think, is still the secret of great creative people’” –  Leo Burnett A recent Holmes Report found that 40 per cent of in-house clients said that their agencies could do better when it came to their creative capabilities....

I never completely got on the Buffy bandwagon (or hearse?). Charmed was my teenage go-to for pretty ladies fighting supernatural forces, but I did briefly cheat on Prue, Piper and Phoebe for Sunnydale’s vampire slayer in the early 2000s, and it wasn’t half bad. However, for...

Remember the story about the business that set up a website and watched the customers flood in? No? Neither do I. It’s strange then that so many brands still put vast amounts of energy into creating online assets, such as websites and blogs, without putting as...

Did you know that 90 per cent of information transmitted to the brain is visual, and that images are understood 60,000 times faster than text? Did you know that on LinkedIn, images generate 98 per cent more comments than text posts? Huge right? Before you go uploading...

If you’re anything like me, the start of a new year brings the anticipation of exciting things to come, challenges to tackle and ambitious goals to achieve – whether it be at work, in my personal life or as part of my fitness regime. Driving...