General

Australia has a rich and diverse history in sport. It’s a proud place to call home and to play ball. Since the first Test match in 1877 to this year’s AFL Pride match, in that time the nation has overcome adversity and grown in its acceptance...

Audi Australia is announcing the appointment of leading Public Relations and Communications group, Herd MSL, to support its Corporate Communications activities. Herd MSL will support Audi Australia’s Corporate Communications team to amplify ongoing communications activity, delivering campaigns with impact to reach diverse audiences and build greater...

Skye Lambley, Managing Director, N2N Communications It’s easy for brands to get caught up in the moment and jump on board a local holiday, cultural event or the latest trend. But before you share that content, make sure you’ve taken the time to consider whether it...

Although interpretations of what constitutes the role of PR differ, one thing is clear: if we as an industry can’t demonstrate our value and our return on investment to the business, we risk being sidelined as a business function. At last week's Mumbrella’s CommsCon conference, Herd...

By Herd MSL CEO, Vanessa Liell: Herd MSL exists to deliver great results and progress the careers of our team. Development of our team’s careers has been our central purpose and fundamental to our growth and achievements – among which are this week’s PRIA’s National Large...

Katarina Farrell, N2N’s Agency Leader recently spoke at a PRIA event on why self-care is the key to success in PR. See her thoughts below. Public Relations is one of the most dynamic, interesting and ever-changing industries going around – and it can be incredibly...

Whether you’re a cricket fan or not, the sport has dominated conversations and column inches over the last few weeks. Regardless of your personal view on the issue or the fallout, it’s been a fascinating study in the execution of crisis communications. The Australian public expected...