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“Curiosity about life in all of its aspects, I think, is still the secret of great creative people’” –  Leo Burnett A recent Holmes Report found that 40 per cent of in-house clients said that their agencies could do better when it came to their creative capabilities....

I never completely got on the Buffy bandwagon (or hearse?). Charmed was my teenage go-to for pretty ladies fighting supernatural forces, but I did briefly cheat on Prue, Piper and Phoebe for Sunnydale’s vampire slayer in the early 2000s, and it wasn’t half bad. However, for...

Remember the story about the business that set up a website and watched the customers flood in? No? Neither do I. It’s strange then that so many brands still put vast amounts of energy into creating online assets, such as websites and blogs, without putting as...

Did you know that 90 per cent of information transmitted to the brain is visual, and that images are understood 60,000 times faster than text? Did you know that on LinkedIn, images generate 98 per cent more comments than text posts? Huge right? Before you go uploading...

If you’re anything like me, the start of a new year brings the anticipation of exciting things to come, challenges to tackle and ambitious goals to achieve – whether it be at work, in my personal life or as part of my fitness regime. Driving...

I spent a good chunk of today reading documents, news stories and emails, probably like you did. There were 48,802 words in all. That’s 48,802 opportunities for the writers of those words to connect with me and to get me to agree with what they’re...

It’s good to share, our parents told us. Turns out they’re right. In an era of collaborative consumption, sharing with others is no longer just nice to do, but a great way to pocket extra cash. Got a power drill in your shed that lies unused...