In Australia – in case you’ve missed it – same sex couples still can’t get married. With the world is congratulating Ireland on its recent ‘yes” vote for gay marriage, when will Australia be next? Here we are in 2015. It has been more than a...
Women make up about 70 per cent of the PR workforce, yet hold just 30 per cent of the industry’s top positions. Yes, you read that right. It comes from this story in the Holmes Report which explores the worryingly few women in senior roles...
When was the last time you heard a great story? A story so shocking you gasped out-loud with amazement. A story so funny you snorted with laughter? When was the last time you heard a tale so inspiring you couldn't shake it from your thoughts all...
Working in communications, we are consumed by the spoken and written word day in, day out. We are word junkies - we appreciate a well written letter-to- the-editor like no one else, analyse to the letter why a spokesperson performed poorly in an interview, and...
It’s one of those things you often hear when a group of PRs are trying to split a bill at dinner or balance a budget – ‘I don’t have a numbers brain, give me words any day!’ It used to be funny, but without being...
I was a guest at the recent 2014 PRIA National Conference in Brisbane and participated alongside well-respected industry influencers in a panel examining the future of our industry: PR 2025 and Beyond. It was a good discussion that prompted some tough and insightful questions. There’s a...
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people’” – Leo Burnett A recent Holmes Report found that 40 per cent of in-house clients said that their agencies could do better when it came to their creative capabilities....
I never completely got on the Buffy bandwagon (or hearse?). Charmed was my teenage go-to for pretty ladies fighting supernatural forces, but I did briefly cheat on Prue, Piper and Phoebe for Sunnydale’s vampire slayer in the early 2000s, and it wasn’t half bad. However, for...
Remember the story about the business that set up a website and watched the customers flood in? No? Neither do I. It’s strange then that so many brands still put vast amounts of energy into creating online assets, such as websites and blogs, without putting as...
Did you know that 90 per cent of information transmitted to the brain is visual, and that images are understood 60,000 times faster than text? Did you know that on LinkedIn, images generate 98 per cent more comments than text posts? Huge right? Before you go uploading...