Agencies of all sorts have been quick to jump on the increased appetite of clients to include influencers as part of their campaigns. This free-for-all, which has really come to a head over the last 12 months, is producing some really interesting methodologies of best...
I spent the past weekend chain watching the popular Danish TV drama Borgen with my mum. If you haven’t heard of Borgen, think of a Nordic version of The West Wing meets House of Cards. Produced in Danish with English subtitles, the program tells the...
If English is my first language, then emoji is my second. There’s not a day that goes by when I don’t slip a ‘smiling face with smiling eyes’ into text message, or an ‘open hands sign’ into an Instagram comment. Whether it’s because typing words...
We are absolutely thrilled to receive a Silver PR Lion from the Cannes International Festival of Creativity, alongside our client Airbnb for the Stay With Pride campaign. The campaign was about leveraging Airbnb’s sponsorship of the Sydney Gay & Lesbian Mardi Gras and saw us list the...
All you need to say is TEDx and most people will automatically greet you with an impressive look of ‘how cool’ or ‘I’ve always wanted to go to a TEDx talk or be involved with the event.’ The event is compelling not just for the calibre...
In Australia – in case you’ve missed it – same sex couples still can’t get married. With the world is congratulating Ireland on its recent ‘yes” vote for gay marriage, when will Australia be next? Here we are in 2015. It has been more than a...
Women make up about 70 per cent of the PR workforce, yet hold just 30 per cent of the industry’s top positions. Yes, you read that right. It comes from this story in the Holmes Report which explores the worryingly few women in senior roles...
When was the last time you heard a great story? A story so shocking you gasped out-loud with amazement. A story so funny you snorted with laughter? When was the last time you heard a tale so inspiring you couldn't shake it from your thoughts all...
Working in communications, we are consumed by the spoken and written word day in, day out. We are word junkies - we appreciate a well written letter-to- the-editor like no one else, analyse to the letter why a spokesperson performed poorly in an interview, and...
It’s one of those things you often hear when a group of PRs are trying to split a bill at dinner or balance a budget – ‘I don’t have a numbers brain, give me words any day!’ It used to be funny, but without being...