Blog

Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling.  Here’s why:   Boundary scanning Our role is to help brands understand...

Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers. With so many stores launching left, right and centre you’d be forgiven for thinking they’re...

Commuting to work through the city day in and day out, we’ve almost become accustomed to the sight of those who line the streets each day and night. But sometimes all it takes is for one experience to open your eyes and see the world...

It is a rare privilege in the dynamic of PR agency life to sit back and reflect on some of the great work that is happening in our industry. Last night, at the PRIA NSW State Awards N2N was awarded large consultancy of the year,...

Today N2N joins our sister agencies, Touch Creative and Fuel Communications under the new group brand of Herd. Herd draws on the strength of the agencies’ 50 consultants to provide the best possible creative and integrated communications solutions for our clients. Our strength is our ability solve...

Today is R U OK? Day. What a great initiative -  it aims to normalise conversations that people find tough, by getting people to ask their friends, colleagues, family a simple question – R U OK? But that simple question opens up a whole raft...

There is no doubt that Australian Public Relations professionals – both agency and in-house –  need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry.  This is reflected in the recently released Global Communications Report which...