Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling. Here’s why: Boundary scanning Our role is to help brands understand...
Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers. With so many stores launching left, right and centre you’d be forgiven for thinking they’re...
Commuting to work through the city day in and day out, we’ve almost become accustomed to the sight of those who line the streets each day and night. But sometimes all it takes is for one experience to open your eyes and see the world...
N2N Communications, part of The Herd Agency, won PRIA’s National Campaign of the Year and best Digital Social Campaign at this year’s Golden Target Awards. The wins top off an outstanding year for one of Australia’s largest independent agency groups. The winning campaign, led by Samara...
It is a rare privilege in the dynamic of PR agency life to sit back and reflect on some of the great work that is happening in our industry. Last night, at the PRIA NSW State Awards N2N was awarded large consultancy of the year,...
Today N2N joins our sister agencies, Touch Creative and Fuel Communications under the new group brand of Herd. Herd draws on the strength of the agencies’ 50 consultants to provide the best possible creative and integrated communications solutions for our clients. Our strength is our ability solve...
Independent agencies, N2N and Fuel Communications have launched a new digital marketing agency, Touch Creative, to provide clients specialist digital marketing capabilities. The agency is headed up by newly promoted partner Lewis Shields, who has led digital and integrated projects for N2N and Fuel for...
Today is R U OK? Day. What a great initiative - it aims to normalise conversations that people find tough, by getting people to ask their friends, colleagues, family a simple question – R U OK? But that simple question opens up a whole raft...
Our GM, Katarina Farrell recently spoke at a PRIA Young Practitioners panel event alongside Chris Savage from The Savage Co., Peter Salt from Salt and Shein and Amy Wagner from Blackmores. The panel discussed how to ‘Be the Youngest Person at the Board Table’, and Kata...
There is no doubt that Australian Public Relations professionals – both agency and in-house – need to brace for rapid change in skills, structures, services and attributes to be successful in our future industry. This is reflected in the recently released Global Communications Report which...