Whether you’re a cricket fan or not, the sport has dominated conversations and column inches over the last few weeks. Regardless of your personal view on the issue or the fallout, it’s been a fascinating study in the execution of crisis communications. The Australian public expected...
Camille is at the start of her career at Herd MSL as one of our talented graduates. We asked her for her thoughts on the PR industry as a relative newcomer. How is the Australian media industry changing? I think we’re entering a media industry that...
SYDNEY: Herd MSL – one of Australia’s largest and most-awarded group of agencies – has been named the Australasian Consultancy of the Year at The Holmes Report’s 2017 Asia-Pacific SABRE Awards in Hong Kong overnight. The 2017 Asia-Pacific PR Consultancies of the Year are the result...
Automation has become the discussion of the year—the zeitgeist of 2017. What will the future of work look like with AI and automation becoming more prevalent? Will any of us actually have jobs in an imminent new world driven by computerisation and robotics? Valid questions—which...
Earlier this month David Thodey, Chairman of the CSIRO Board, spoke at a Crescent Institute event titled ‘CSIRO – The silent shapers of our future, or mere scientists?’ The event was well attended, with audience members ranging from clinical scientists to management consultants, all curious to...
Last year as I stared down the gun of my final year at university, I decided I needed more experience (and more confidence) before I attempted my entry into the realm of full time work. So, to save you some time, and potentially your sanity,...
At Herd, we’ve experienced plenty of change over the years but we’ve always stayed focused on what matters to us: - Winning and executing technically brilliant work for our clients - Building great careers for our ambitious, talented team - Pushing ourselves and our clients creatively and strategically - Having...
Speaking on a PRIA panel last night with some folks from the industry about creative story-telling, I was reminded why we as PR people are so well placed to help brands navigate the world of story-telling. Here’s why: Boundary scanning Our role is to help brands understand...
Is it just me or have pop-up shops enjoyed a renaissance in recent months? It seems barely a week goes by without some brand launching a pop-up store to engage consumers. With so many stores launching left, right and centre you’d be forgiven for thinking they’re...
Commuting to work through the city day in and day out, we’ve almost become accustomed to the sight of those who line the streets each day and night. But sometimes all it takes is for one experience to open your eyes and see the world...