Government shutdowns, public health challenges and huge change to the lives of consumers have resulted in a constantly evolving state-of-play for brands and the re-evaluation of existing and future communications plans. To understand more about how brands are approaching communications during this time, Herd MSL...
How brands and businesses should be responding – and what’s next – according to Herd MSL’s Group Managing Director, Skye Lambley. It is astounding to think about how much has changed in such a short period of time. The challenges brands and companies faced two months ago...
Australia has a rich and diverse history in sport. It’s a proud place to call home and to play ball. Since the first Test match in 1877 to this year’s AFL Pride match, in that time the nation has overcome adversity and grown in its acceptance...
PR Agency Herd MSL leads the market in innovation and technology with the launch today of two new platforms and appointments. ROAR, Herd MSL’s proprietary insight, measurement and evaluation service has been two years in co-creation with clients. Launched today, ROAR stands for results, outcomes, analysis...
Audi Australia is announcing the appointment of leading Public Relations and Communications group, Herd MSL, to support its Corporate Communications activities. Herd MSL will support Audi Australia’s Corporate Communications team to amplify ongoing communications activity, delivering campaigns with impact to reach diverse audiences and build greater...
On the eve of Pride month, Blake Mason reflects on being himself, and where to next. Growing up gay/queer in “the Shire” of Sydney’s south, I could count the number of times I’d seen a same-sex relationship depicted anywhere in the media; it was so rare...
Skye Lambley, Managing Director, N2N Communications It’s easy for brands to get caught up in the moment and jump on board a local holiday, cultural event or the latest trend. But before you share that content, make sure you’ve taken the time to consider whether it...
Although interpretations of what constitutes the role of PR differ, one thing is clear: if we as an industry can’t demonstrate our value and our return on investment to the business, we risk being sidelined as a business function. At last week's Mumbrella’s CommsCon conference, Herd...
By Herd MSL CEO, Vanessa Liell: Herd MSL exists to deliver great results and progress the careers of our team. Development of our team’s careers has been our central purpose and fundamental to our growth and achievements – among which are this week’s PRIA’s National Large...
In the weeks leading up to May 25th, I was inundated with emails from people pleading with me not to break up with them. “IS THIS THE END?” – said Sandro from my favourite pizza chain. “Was that a yes, Anne?” – said another hopeful customer...