Although interpretations of what constitutes the role of PR differ, one thing is clear: if we as an industry can’t demonstrate our value and our return on investment to the business, we risk being sidelined as a business function. At last week's Mumbrella’s CommsCon conference, Herd...
By Herd MSL CEO, Vanessa Liell: Herd MSL exists to deliver great results and progress the careers of our team. Development of our team’s careers has been our central purpose and fundamental to our growth and achievements – among which are this week’s PRIA’s National Large...
In the weeks leading up to May 25th, I was inundated with emails from people pleading with me not to break up with them. “IS THIS THE END?” – said Sandro from my favourite pizza chain. “Was that a yes, Anne?” – said another hopeful customer...
Katarina Farrell, N2N’s Agency Leader recently spoke at a PRIA event on why self-care is the key to success in PR. See her thoughts below. Public Relations is one of the most dynamic, interesting and ever-changing industries going around – and it can be incredibly...
Whether you’re a cricket fan or not, the sport has dominated conversations and column inches over the last few weeks. Regardless of your personal view on the issue or the fallout, it’s been a fascinating study in the execution of crisis communications. The Australian public expected...
Camille is at the start of her career at Herd MSL as one of our talented graduates. We asked her for her thoughts on the PR industry as a relative newcomer. How is the Australian media industry changing? I think we’re entering a media industry that...
SYDNEY: Herd MSL – one of Australia’s largest and most-awarded group of agencies – has been named the Australasian Consultancy of the Year at The Holmes Report’s 2017 Asia-Pacific SABRE Awards in Hong Kong overnight. The 2017 Asia-Pacific PR Consultancies of the Year are the result...
Automation has become the discussion of the year—the zeitgeist of 2017. What will the future of work look like with AI and automation becoming more prevalent? Will any of us actually have jobs in an imminent new world driven by computerisation and robotics? Valid questions—which...
Earlier this month David Thodey, Chairman of the CSIRO Board, spoke at a Crescent Institute event titled ‘CSIRO – The silent shapers of our future, or mere scientists?’ The event was well attended, with audience members ranging from clinical scientists to management consultants, all curious to...
Last year as I stared down the gun of my final year at university, I decided I needed more experience (and more confidence) before I attempted my entry into the realm of full time work. So, to save you some time, and potentially your sanity,...