Last night n2n won a “PRIA Award for Excellence” for Business to Business communications for its campaign to promote Sun Microsystems green IT offerings.  n2n was awarded the award against seven other finalists.

The judges said the campaign demonstrated “very thorough research”, had a “comprehensive strategy” and that it was “great to see a differentiated approach for different audiences.”    The campaign, which spanned electronic communications (eg blogs, email, podcasts) events and media relations, exceeded the objectives.  As a result, Sun was publicly recognised as a leader by industry influencers.   

Sun’s staff and customer perceptions were positively influenced and a number of major deals were directly linked to the awareness generated by the campaign. Thanks to Sun Microsystems for their early commitment to green computing which gave us great material to work with. 

Sun is a partner in the true sense of the word – they involve us as part of their team in everything from planning to celebrating success.  And their willingness to support strategic campaigns makes it a privilege to be their partner.Well done to the n2n team who work with Sun Microsystems.  It was their clever strategy, energy and flawless execution that secured the PR award.

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