n2n communications

Leading independent and award-winning PR consultancy n2n communications has kicked off 2010 with rapid growth across the business in government, clean-tech and b2b sectors, high demand for its online and social media services and the appointment of four new consultants. Read the rest of this post

The clean tech sector is emerging as a dedicated industry with specific communication challenges that demand specialist PR skills.

n2n has been at the forefront of PR in this rapidly emerging industry. Read the rest of this post

n2n has recently won a number of new clients and now requires a brilliant Senior Account Manager (SAM) to join our business. 

The role involves leading accounts across sectors that include IT, telecommunications, government, corporate and consumer tech performing PR, marketing communication, social media, digital marketing and media. 

If you are interested in the SAM role read more here.

Telstra’s social media engagement policy marked one of the first corporate (public) forays into staff guidelines for the online world. Where are Australian businesses one year on?

At n2n we have been helping to create social media corporate policies for a growing number of clients. This involvement shows that the last 12 months have moved social media policy from a marketing wish to a boardroom issue to a PR action. Read the rest of this post

It was my birthday last week and I received a small parcel from my lovely mum in the UK. As it’s a football world cup year, the parcel was full of footy paraphernalia including some monthly football magazines. Flicking through one of them, I was immediately struck by the impact of online on print media content.

There was an article praising Manchester City’s new manager, Roberto Mancini, acknowledging his success in turning the team’s fortunes around with four straight wins and suggesting his appointment was a long overdue masterstroke. The trouble is that since the article was written his side has been on a dismal run of form and he’s now widely predicted to be on the way out at the end of the season. Read the rest of this post

It has coined phrases such as ‘Death by PowerPoint’ and the reality is most PowerPoint presentations have little ‘Power’ and are simply boring.

When it comes to writing and developing a PowerPoint presentation, 3 things ALWAYS race through my mind; How do I make it interesting? How do I clearly articulate my message in less than 50 words? How can I present it so it has impact? Read the rest of this post

We were recently involved in a stakeholder relations campaign to help overturn local government plans to build a Truck Depot under a park overlooking Bondi Beach.

Social Media emerged as one of the most powerful communications tools in an integrated campaign that spanned letter box drops, Web, photo shoots at the site, media relations, lobbying, advertising and events. Read the rest of this post

2010 is off to a great start with n2n winning the Asia Pacific SABRE Award for Best Business to Business Marketing for the Green IT PR program we developed for Sun Microsystems.

The SABRE (Superior Achievement in Branding and Reputation) Awards attracted close to 400 entries from across the region. Read the rest of this post

Recently an interesting question was posed to us by a client regarding online content, specifically, “what is the lifespan of content posted online?”

Whilst it is interesting to consider the lifespan of content, were not totally convinced it is the right question to be asking, at least in isolation. Our view is that to change behaviours, build brand and influence an outcome you need to be involved in ongoing dialog and/or content generation, whether this is online or offline. Read the rest of this post