Blogging has definitely come a long way from Susan’s daily blogs about her two cats, Salt and Pepper. Now it is a fully-fledged marketplace where people are making a nifty profit.
n2n communications’ Managing Director, Vanessa Liell, is set to add a sense of decorum and class to Mumbrella360 this year when she hosts a panel of the industry’s bright stars as they debate what marketers, PR professionals and media owners need to survive the media revolution.
No, not that type of content. TEDx content. On the 4th of May four n2n employees including myself had the privilege of attending the world’s premier thought-leadership event at the Sydney Opera House.
It’s actually impossible to summarise the event in a few words without completely failing to grasp just how good it was. Instead I’ll present a quick rundown of the day so those who missed out (unlucky…seriously unlucky) can bask in the second-hand glow and live out their TEDx dreams vicariously. Read the rest of this post
One in two Australians will be diagnosed with cancer before the age of 85. That is such an alarmingly high number and ultimately means we will all know someone who will be affected by cancer at some point in our lives. In its 20th year, Australia’s Biggest Morning Tea is an opportunity for friends, family or workmates to come together, share a tea or coffee and some delicious food, whilst helping those affected by cancer. Read the rest of this post
With all the talk of a changing media landscape and challenges ahead for the industry, it’s worth considering how there are some things that haven’t and will probably never change for professional communicators.
Although the transformation of the media industry have been happening for some time now, we are on the verge of further rapid structural change that will increasingly impact the communication professional. Many of these issues were discussed in depth at a special event late last year when n2n partnered with Deloitte to host a high level industry panel Digital Disruption: Journalism at the Speed of Bytes.
Imagine a world where you can get your coffee, lunch, office admin and reception cleaned by someone who is tertiary qualified—sounds like a utopia doesn’t it? Believe me, this world exists, you know someone in it and they probably said hello to you in the elevator this morning. It’s called an internship. Read the rest of this post
We have a few die-hard cricket fans in the office and the recent actions by Micky Arthur and Michael Clarke have caused a number of confused conversations. Why would they sack players over something that seems so trivial? What else is going on behind the scenes? Are they just sticking to their new policies no matter what? Or was this the right thing to do but communicated poorly? Read the rest of this post
My friend’s dad is a retired builder. His name is David. He’s a lovely bloke but over the years he’s frustrated his family because of his inability to switch-off from work. When I asked my friend what it was that frustrated the family so much, she said it was his relentless questioning. Read the rest of this post
Last week, the Australian Financial Review unveiled its new design and for me it was love at first sight. The new look is modern, clean, serious but engaging and justifies the premium $3.30 cover price. The design team launched a global search for a new typeface to fit the needs of the paper exactly, settling on Sueca, and also commissioned new illustrations for staff writer picture bylines. The overall reform of the design and layout aimed to create what the editor, Michael Stutchbury, had described in his brief as looking like a “good suit, shirt and tie combination”. Read the rest of this post
We are currently suffocated with articles, seminars, news opinions on where the media is going and what the marketing and PR function needs to do to adapt to the ever changing media landscape. There has been a huge increase in the everyday publisher and content creator due to the continual rise in social media and digital channels and these are being increasingly utilised by everyone from individuals to large corporates. Read the rest of this post
