One of the many often touted ‘golden rules of PR’ relates to ensuring you know the media you are pitching to. Ask many within the industry however and simply ‘knowing’ the media isn’t enough, you must know the ins and outs of publications and journalists you are speaking with.
With this in mind, a few lucky members of the n2n team headed out on a Friday excursion last month to learn more about the radio industry and more specifically 2UE. The team were lucky enough to receive an invite from the Mornings team with Stuart Bocking to observe what life is like on the other side of the microphone.
Few other media outlets can compare to the buzz of live radio, where the phrase ‘doing 100 things at once’ is very often the case. Watching Stuart and his presenters in action provided great insight for the team about the 2UE newsroom, live interviews and how PR practitioners can best work with producers.
Picking Stuart and the team’s brain proved invaluable, with a vast improvement on the team’s knowledge of the program, the station and radio in general. Stuart and the team were even kind enough to allow us to sit in the studio and watch him strut his stuff on air (see image).
A big thanks to 2UE for the invitation.