22 November 2011

How do I run a successful social media competition?

By Stu

Running a competition on social media can be a great way to build brand awareness, attract new fans and generate buzz.  But like any communications activity it’s worth spending time upfront assessing the potential risks with your campaign.  Competitions played out on social media are available for all to comment on, share with friends, and as we’ve seen this week with Qantas and Nissan, open to public criticism.

If you’re thinking about running a competition on social media here’s some brief pointers to keep in mind… Read the rest of this post

22 November 2011

Why horse racing is a little like working in PR…

By Vicky

You’d have been hard-pressed earlier this month to avoid the hype surrounding this year’s Melbourne Cup.

Titled ‘the race that stops the nation’ it certainly lives up to its name, with the whole of Australia donning their best outfits for what has to be the most talked about three minutes of the year.

As we settled down in our Sydney local for a company lunch, armed with our ‘I-have-definitely-picked-the-winner’ tickets in hands, an interesting conversation started on how working in PR can sometimes be a little like taking part in the world’s biggest horse race. Read the rest of this post