n2n communications

By Vanessa

A story this week in Mumbrella incited some passionate debate in our industry about metrics in public relations.

This is an age old debate in our profession.

Whenever measurement comes up in PR – it invariably focuses on media results. How much media coverage was achieved, audience reach, key message penetration and how it was published are some of the metrics commonly discussed and used. Read the rest of this post

By Stuart

Debate surrounding where the PR function should sit within an organisation is a bit like debate on whether Australia should become a republic. We don’t talk about it every day, but pretty much everyone’s got an opinion.  And just like the republic debate it’s unlikely to go away anytime soon.

According to recent PRIA guest blogger Mary-Lee Sachs that’s not surprising given the rate of change and rising importance of reputation management.

But what does this mean for PR professionals?  Read the rest of this post

By Jamie

It’s ironic that after an incredibly busy week, and one during which I believe our business has produced lots of great results for clients, that I read this article from the CIO of a global company on organisations not having structures to operate fast.

We are a smallish company with lots to learn but here are a few ways we go fast… Read the rest of this post