n2n communications

In an age where communicating online is the norm it’s easy to forget the value and impact of face-to-face communication. Attending a trade show in Sydney last week however reminded some of us just how powerful it can be in building relationships and communicating messages.

After a day spent staffing back-to-back media interviews for a client we were struck at how refreshing it was to spend most of the day engaging with people in the flesh as opposed to on the phone or via email. The benefits were numerous. No time lag between exchanges, no misunderstanding over responses and a rapport that you just can’t build on a call or WebEx conference. Read the rest of this post

It’s been an exciting week for the carbon debate – we now have a price and an ambitious target of an 80% reduction in greenhouse gas emissions by 2050. Businesses have until 1^st July 2012 to prepare for how the price is likely to impact them, and to implement plans to lower carbon emissions or even take advantage of the bourgeoning low-carbon technology and consulting industry.

For some, sustainability already has a role in the business. For others, it will be incorporated for the first time and will bring structural and behavioural change in the way the business is managed and operated. We’re already starting to see roles like ‘Head of Sustainability’ emerge at a board level, and are likely to see sustainability gain a much higher profile. Read the rest of this post

First of all, a cowardly disclaimer.  This blog post will not align itself to either side of the carbon price debate and seeks neither to evaluate the package nor provide any opinion on its pros and cons.

Instead, this post will use the carbon tax debate as a case study of how to create great, strong messaging. 

We were inspired to write this after reading the story on the front page of the Daily Telegraph on 12^th July which showed the Prime Minister sharing a cup of tea with “the only family in Monaro Place, Emu Plains, who are completely sold on the idea.” 

Most interesting are the comments from the carbon tax sceptics. Read the rest of this post

As PR consultants, we spend the majority of our time ingrained in the processes and strategies of many different brands and organisations (and some fantastic ones at that).

But if we are to continue to generate great results for clients, there has to be time for us to reflect as PR consultants. That’s why the focus for this year’s n2n offsite was…us!

The charming surroundings of the Southern Highlands and a magnificent French/Moroccan house provided the perfect backdrop for us to bunk down for a couple of nights and, as a team, reflect on our key organisational values:

• Have a go

• Go the extra mile

• Mutual respect

• Take responsibility

• Driven to succeed

• And last but not least…have fun Read the rest of this post