n2n communications

The clean tech sector is emerging as a dedicated industry with specific communication challenges that demand specialist PR skills.

n2n has been at the forefront of PR in this rapidly emerging industry.

 Effective communications in clean technology requires and understanding of

• global and local policy
• business and environmental issues related to the impact of carbon emissions and
• opportunities in developing sustainable solutions.

Australia is behind the US and Europe in the development of a robust clean tech sector. 

There are many factors that caused this – political, economic and social. This includes that many Australian businesses were waiting for the outcomes of Cop. 15 and the CPRS legislation, rather than pressing ahead amid uncertainty.  Capital funding has been hard to attract and the regulatory environment has provided a leg up to some sectors as the expense of others.

For this reason, we have less large-scale, robust clean tech providers than our overseas counterparts.

That said, this is changing fast.  There are now a number of leading global clean tech companies established in Australia, as well as numerous local innovators.

This includes n2n clients such as GE, Better Place and Lend Lease’s venture capital division that have solutions spanning everything renewables (wind, water, solar), to energy, coal and gas innovations, electric vehicles and funding.

From a media perspective, you can have journalists working across beats as diverse as motoring, finance, resources and technology all reporting on complex issues, markets and technologies.

The issues of relevance to TV and radio, differ markedly to those that apply in business and daily press, or dedicated social media sites.

In many overseas markets, the speed of development and unique attributes of the green technology industry has seen the emergence of dedicated journalists and sections within major publications/sites.

In the interim in Australia PR plays an important role to ensure that client innovation and developments are clearly understood by journalists, bloggers and other key stakeholders that are often covering clean tech as part of a diverse beat.

Regular briefings with media  including backgrounders and educational catch ups can help media, analysts and interested third parties stay abreast of the rapid developments in this space.