n2n communications

It has coined phrases such as ‘Death by PowerPoint’ and the reality is most PowerPoint presentations have little ‘Power’ and are simply boring.

When it comes to writing and developing a PowerPoint presentation, 3 things ALWAYS race through my mind; How do I make it interesting? How do I clearly articulate my message in less than 50 words? How can I present it so it has impact?

Whether it’s for a new business pitch or an internal business meeting, it’s important we learn how to adequately prepare for, and deliver the most effective presentation which will ensure our audience (possibly a potential client) leaves the room feeling fulfilled and positive about their experience.

A common cliché is “people hear what they see”. Whilst this may be true, businesses tend to spend too much time on the writing of the presentation and cut themselves short on determining how they will present it and rehearsing. But what is more important? Or should it be a 50/50 ratio?

Key to a powerful presentation is in the delivery. A powerful presentation is how an impression is established. People relate to people. They don’t buy products, they buy personality and image.

Therefore, it’s crucial when delivering a presentation that it communicates to your audience in a way that generates interest. A powerful delivery helps people see the opportunity and connect at a personal level.

So when you are planning for you next business pitch, have a think about how much time you should dedicate to writing it vs. rehearsing it.

Share your worst PowerPoint presentation experience…