2010 is off to a great start with n2n winning the Asia Pacific SABRE Award for Best Business to Business Marketing for the Green IT PR program we developed for Sun Microsystems.
The SABRE (Superior Achievement in Branding and Reputation) Awards attracted close to 400 entries from across the region.
n2n’s program helped Sun outshine other global brands by using an integrated communications strategy that spanned research, media relations, stakeholder relations (including analysts and employees) online and social media.
The results included a significant increase in awareness, stakeholder endorsement and a number of major sales of Sun product.
This is the third award n2n has received for the campaign – others include PRIA state and national awards.
These awards would not have been possible if Sun did not have the foresight to embrace a comprehensive PR program at a time when Green IT was just marketing hype.
Congratulations to Sun and thank you to all the talented Sun people we have been fortunate to work with for many years.
Well said
Fantastic result guys – well done!