The other day I sat in an “all agency” briefing alongside my client’s ad agency, media buyer and brand consultants.
When it came to handling the web redesign, I asked, “are we the only agency that wants to be involved in the new site?” Unsurprisingly, the response was a unanimous “no”.
How does a client decide which of their “trusted advisors” will do the best job on their web site content? Read the rest of this post
Whether it is a blog, a podcast, a Wiki, a social media release or any other number of interactive tools, they are just that – tools. Don’t get me wrong, unless you have been asleep under a rock, there is a radical shift in who or what influences target audiences and how they gather their content. Read the rest of this post
A quote from Tim Hughes, Executive Chairman of the Photon Group, in the Australian Financial Review caught my eye today.
He said, “One-way forms of communication using TV, radio and newspapers will always have their place, but in this new consumer-empowered world, they are much less relevant. Communications is now two-way.”
Funny thing is if you are a PR person, communications has always been two-way. Read the rest of this post
